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1. The 'UPS' of a product denotes: a) Usefulness of the product b) Drawbacks of the product c) Main functions d) Number of allied products available e) High selling features of a product 2. Optimum result in marketing is possible through? a) Increased production b) More number of products c) More sales persons d) Motivated staff e) More ATMs 3. What does the acronym FMCG refers to? a) Frequent Market Consumption Goods b) Famous Manufacture Clothing Goods c) Fast Moving Consumer Goods d) Functional, Mid-rice, or Compulsory Goods e) None of these 4. A Direct Marketing Channel is sometimes referred to what type of Channel? a) Zero b) One c) Two d) Three e) None of these 5. Bank marketing refers to…? a) Identifying the most profitable markets now and in the future b) Assessing the present and future needs of the customers c) Setting business development goals and making plans to meet them d) All of these e) None of these 6. Distribution channels carry out the following function except? a) Physical distribution b) Fixing the price c) Matching the offer d) Risk taking e) None of these 7. What is the term 'DSA' means? a) Delivery Staff Agency b) Direct Supplier Agent c) Direct Selling Agent d) Distribution and Supply Agency e) None of these 8. Which one of the following is NOT a form direct marketing? a) Tele marketing b) Catalog retailing c) Direct mail d) Personal selling e) None of these 9. Which of the following is requires to a successful marketing person? a) Sympathy b) Empathy c) Insistence d) Aggressiveness e) Pride 10. The place where all the people who participate in or influence a purchase is known as …. a) Market b) Buying centre c) Selling Centre d) Mall e) None of these 11. The Rate of sales growth declines in the ________ stage of the product life cycle? a) Introduction b) Growth c) Maturity d) Decline e) None of these 12. Services have special characteristics namely _______, which affect their marketing process. a) Intangibility b) Inseparability c) Heterogeneity d) Perishability e) All of these 13. Rural marketing is not required because? a) Rural people do not understand marketing b) It's not practical from the cost point of view c) It is wastage of time d) All the above e) None of the above 14. Post - sales activities include? a) Sales presentation b) Customer feedback c) Customer identification d) Customer empathy e) Product design 15. Firm that provides one or more of the marketing functions other than buying or selling are known as …... a) Intermediaries b) Corporate c) Facilitators d) Brokers e) None of these 16. Which of the following sentence is true? a) Marketing is not required in a Buyer's Market b) Marketing is not required in a Seller's Market c) Marketing is not required due to competition d) Marketing is not required due to liberalization e) Marketing is not required due to Globalization 17. Marketing in Banks has been necessitated due to? a) Excess staff b) Nationalization of Banks c) Complacency among the staff d) Globalization e) Poor Customer Service 18. During the Maturity Stage of the Product, the profit margins will be …… a) low b) high c) rising d) nil e) zero 19. Which of the following is / are advantages of packaging? a) It helps in increase in sales b) It adds to the use of product c) It helps in storage d) All the above e) None of these 20. The products a consumer need, but is not willing to spend much time or efforts for shopping , are known as …. a) Industrial Products b) Luxury Products c) Convenience Products d) Hobbing Products e) None of these 21. Why Incentives are paid to sales persons? a) For surpassing the targets b) For missing the targets c) For identifying the leads d) For designing the products e) For travelling 22. Sales targets are fixed on the basis of? a) Past experience b) Time period c) Brand Position d) All the above e) None of these 23. Indirect marketing is same as? a) Onsite selling b) Using a smart phone c) Viral marketing d) Advertisement e) Online marketing 24. "Push" marketing style requires: a) Proper Planning b) Good pushing strength c) Team work d) Ability to identify the products e) Aggressive marketing 25. A brand name that is used for several products is known as ……. a) Common Brand b) General Brand c) Generic Brand d) Family Brand e) None of these 26. The act of obtaining a desired object from someone by offering something in return is called? a) Transaction b) Exchange c) Relationship d) Value e) None of these 27. Trying to sell the top of the demand curve at a high price before aiming at more price- sensitive customers is known as ….. a) Sieving Pricing Policy b) Skimming Pricing Policy c) Premium Pricing Policy d) Full line pricing Policy e) None of these 28. Setting price for a whole line of products is known as …….. a) Wholesale Pricing b) Retail Pricing c) Full- Line Pricing d) Secondary Pricing e) None of these 29. Marketing is termed as successful, when? a) There is a rise in the number of sales persons b) There is no need for post - sales service c) There is no need to give discounts d) Marketing is an ongoing process and hence, can never be successful e) None of these 30. Service marketing is same as? a) Internal Marketing b) Transaction Marketing c) Relationship Marketing d) All of these e) None of these 31. Setting an acceptable final consumer price and working backward to what a producer can charge is known as……? a) Demand Backward Pricing b) Demand Forward Pricing c) Forward Integrated Pricing d) All of these e) None of these 32. 'Conversion' in sales language means? a) Converting a buyer into a seller b) Converting a seller into a buyer c) Converting a prospect into a client d) All of these e) None of these 33. Marketing is definitely required, when? a) Demand exceeds supply b) Supply exceeds demand c) Supply equals demand d) Staff is in excess e) When there is a monopoly in market 34. Market segmentation means, grouping which of the following? a) The sales teams b) The customers as per their needs and tastes c) Selling arrangements d) The counter staff e) The back-office staff 35. Separating products into grades and qualities desired by different target markets is known as ……. a) Product Differentiation b) Sorting c) Assortment d) Product Selection e) None of these 36. The best promotional tool in any marketing is: a) Pamphlets b) Newsletters c) Regional advertisements d) Viral marketing e) Word of mouth publicity 37. Motivation for sales person can be achieved through? a) Support from operation staff b) Continuous training and updating of knowledge c) High success rate of Conversions d) Better sales incentives e) All of these 38. The traditional marketing style involves? a) Sending e-mails b) Tele-marketing c) SMS campaigns d) Virtual marketing e) Door-to-door campaigns 39. Planning for Retirement saving is a type of? a) Banking Option b) Stock Market Option c) Branding Planning d) Financial Planning e) Mutual Fund benefit 40. The formal Marketing Research Project can be viewed as a series of steps called as …. a) Research Problem b) Research Project c) Research Process d) Research Report e) None of these KEY 1) e 2) d 3) c 4) a 5) d 6) b 7) c 8) d 9) b 10) b 11) c 12) e 13) e 14) b 15) b 16) b 17) d 18) c 19) d 20) c 21) c 22) d 23) d 24) e 25) d 26) b 27) b 28) c 29) d 30) c 31) a 32) c 33) b 34) b 35) b 36) e 37) e 38) e 39) d 40) c -
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SBI POs, Clerks 1. Fire Wall is used to….. a) Select Network b) Protect Network c) Highlight Network d) All of these e) None of these 2. The button that displays the window over the entire screen is? a) Scroll box down size b) Restore down c) Minimize d) Maximize e) None of these 3. Which of the following cannot be done by a computer virus……? a) Loss of Data b) Deletion of File c) Corruption of a Program d) All of these e) None of these 4. What do we call a copy printed through a computer printer……? a) Soft Copy b) Hard Copy c) Computer Printed d) Laser Print e) None of these 5. The .xls extension is used for ______ files? a) Windows b) Access c) Power Point d) Word e) Excel 6. What is the term for calculations used within spreadsheets? a) Analyses b) Ranges c) Formulas d) Recalculations e) Values 7. A collection of Raw Facts is…? a) Input b) Output c) Information d) Data e) File 8. A _________ is a computer connected to two networks? a) link b) Server c) Gateway d) Bridge way e) None of these 9. In a customer database, a customer's surname would be keyed into a? a) Row b) Text field c) Record d) Computed field e) None of these 10. A flaw in a program may that causes it to produce incorrect or inappropriate results is called a.….? a) Bug b) Hacking c) Phishing d) Attribute e) None of these 11. Which of the following can input graphical images and picture for computers? a) Plotter b) Scanner c) Mouse d) Printer e) Keyboard 12. Attributes can defined as? a) Entity b) Switch board c) Macro d) Pages e) None of the above 13. Where will we find the referential integrity command? a) Tools b) Switch Board c) Format d) Table e) None of these 14. What refers to a set of characters of a particular design? a) Key face b) Formation c) Calligraph d) Stencil e) Type face 15. Smart Card is….? a) Special Purpose Card b) Micro Processor Card c) Processing unit contains memory for storing data d) Processing unit for Software handling e) None of these 16. Which of the following would you find on LinkedIn? a) Games b) Connections c) Chat d) Applications e) None of these 17. What is a URL? a) A computers software program b) A type of programming object c) The address of a documents or 'page' on the World Wide Web d) An Acronym for Unlimited Resources for learning e) A piece of Hardware 18. ______ is a technique that is used to send more than one call over a single line? a) Digital transmission b) Infrared transmission c) Digitizing d) Multiplexing e) Streaming 19. To access properties of an object, the mouse technique to use is? a) Dragging b) Dropping c) Right-clicking d) Shift-clicking e) None of these 20. For internet banking a customer requires…….? a) Personal Computer and a telephone line b) Personal Computer, telephone line and modem c) Personal Computer, telephone line & Internet Service Provider d) Personal Computer, telephone line, modem & Internet Service Providers e) None of these 21. A touchpad responds to? a) Light b) Pressure c) clicking d) the sense of heat from fingerprints e) None of these 22. The computer that hosts your e-mail account is known as ? a) Host b) e-mail client c) e-mail server d) Listserv e) None of these 23. The most common pointing input devices? a) Trackball b) Touchpad c) Touch screen d) Mouse e) Scanner 24. What does a website address uniquely specify? a) Web Browser b) Web site c) PDA d) Storage e) Hard disk 25. Expansion cards are inserted into? a) Slots b) Peripheral devices c) The CPU d) The Back of the computers e) Pegs 26. The Name of a Microsoft office word document is displayed in both the _________ and the taskbar? a) Menu bar b) Task bar c) Formatting Tool bar d) Standard Tool bar e) Title bar 27. The display size of a monitor is measured ? a) Zig- zag b) Horizontally c) Vertically d) From center to the furthest corner e) Diagonally 28. Operating system's and utility program are in a class of software known as? a) Application Software b) Sequential software c) Software suites d) BIOS Software e) System software 29. The justification that aligns text on both margins of document in Word is? a) Justify b) Bold c) Centre d) Right e) Balanced 30. What do we call the Inbuilt Storage Device in the Computer……? a) Hard Disk b) Mother Board c) RAM d) ROM e) None of these 31. A byte can represent any number between 0 and _____? a) 2 b) 255 c) 256 d) 1024 e) 1025 32. Which part of the computer helps to store information? a) Monitor b) Keyboard c) Disk drive d) Printer e) None of these 33. Linux is a type of____ software? a) Share ware b) Commercial c) Proprietary d) Open source e) Hidden type 34. Which key is used to delete one character to the left of the current position of the cursor? a) Backspace b) Delete c) Insert d) Esc e) Ctrl 35. What of the following means the altering of computer system software to achieve a task for which it was not originally designed…? a) Breaking b) Hacking c) Trekking d) Pegging e) None of these 36. POST stands for? a) Power on Self Test b) Program on self test c) Power on system test d) Program on system test e) None of these 37. An educational institution would generally have the following in its domain name? a) .org b) .edu c) .inst d) .com e) .sch 38. Which of the following is not a term pertaining to the Internet? a) Keyboard b) Link c) Browser d) Search engine e) Hyper link 39. Which of the following is used by the browser to connect to the location of the Internet resources? a) Linkers b) Protocol c) Cable d) URL e) None of these 40. Which of the following is Hardware and not software? a) Excel b) Printer driver c) Operating System d) Power Point e) CPU KEY 1) b 2) d 3) e 4) b 5) e 6) c 7) d 8) b 9) d 10) a 11) b 12) a 13) e 14) c 15) c 16) b 17) c 18) d 19) c 20) d 21) d 22) c 23) c 24) b 25) a 26) d 27) e 28) e 29) a 30) a 31) b 32) c 33) a 34) a 35) b 36) a 37) b 38) a 39) d 40) e
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