Sakshi, the Telugu daily newspaper, created a sensation
with the largest ever launch of a language newspaper on March 24,2008 with 23
editions covering Andhra Pradesh and four metros. The newspaper was eagerly
awaited and became the largest circulated daily with a record 12.68 lakh
copies. It exceeded the reader’s expectations and fulfilled his desire
for proper presentation of information in a better and technologically superior
product. It proved to the media world that determination, will and purposeful action
brings rich rewards in attaining the objectives.
The success of Sakshi proved beyond doubt that there was a
vacuum in the media world in Andhra Pradesh which needed to be filled. It has
fulfilled the aspirations of the Telugu readers and created a benchmark that
would be hard to beat.
The Chairman of Jagati Publications Pvt. Ltd., Mr. Y. S.
Jagan Mohan Reddy had already demonstrated his acumen by setting up industries
in the core sectors of power and cement. By entering the media field with
Sakshi, he has replicated his success.
Sakshi was conceptualized as a modern, world class
newspaper and designed by eminent internationally renowned designer Dr. Mario
Garcia. The 32 pages of the newspaper were printed on state of the art printing
machines and there is colour on every page, a first
for an Indian newspaper. The new age design of the newspaper enabled easy
navigation through the wealth of information in the form of news, features and editorials
for readers of all ages.
A handpicked reporting and editorial team, vastly superior
product, an extensive distribution network comprising some 9967 people have
combined to make Sakshi the first choice Telugu newspaper in Andhra Pradesh.
The eminent audit firm Price Waterhouse Coopers has certified the circulation
of Sakshi as 12.68 lakh copies, and the number grows each day.
Sakshi’s Board of Directors includes Mr. S.
Ramakrishna Reddy, Mr. Y. Eshwara Prasad Reddy, Mr.
K. Raja Prasad Reddy, Mr. P.V.K.Reddy, who are
eminent personalities in their field and who have pooled their rich experience
to help make Sakshi a success.
Sakshi is a member of several international and national
media bodies, which include World Association of Newspapers, International
Language Newspapers Marketing Association, Indian Newspaper Society, Audit
Bureau of Circulations, Market Research Users Council, to name a few.
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Circulation 1.3
million copies daily
Number of readers More
than 12 million daily
Editions 23
Designers 200
Photographers 68
Editors and Reporters 2000
Technical Advertising and
Administrative Staff 2164
Distribution Network 9960
Exclusive Agencies
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Total Indirect employment provided by Sakshi: 1500
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SAKSHI is Unique all Newspapers because
There
are 9 pages per week for children 7 to 14 years of age, who will grow up as
totally devoted readers in the near future.
There
is strong entertainment content, with a lot of emphasis on the local
cinema industry.
Highly
localized coverage of sports for the region, plus regional, national and
international sports news
Women-centric
topics from health to fashion to entertainment and childcare
Internet
presence is strong with a coordinated online edition as a fitting
accompaniment to the vastly popular printed edition
Sakshi
caters to Sec A, A and younger adult readers. Average age of readers here: 27
years of age.
Sakshi
sells for just 2 rupees a copy, while the competition sells their copy for 3
rupees.